Design Display 02: Simplicity

Autostadt, Wolfsburg, 2016

Time and again, designers have searched for simplicity. One element of that search is economic efficiency. Time and material, for example, can be economized in the production of simple objects. But simplicity also has an aesthetic dimension. Many designers consider it an expression of beauty. Most important of all, however, is its ethical significance: designers design things as simply as possible to avoid distracting users from the essentials.

In the display case, we present two everyday objects: a set of cutlery and a shelf. Each points to a different meaning of simplicity in design. For designer Jasper Morrison, simplicity means reduction to the ordinary and nondescript, as his tableware makes clear. Rafael Horzon, who designed the Modern shelf, sees simplicity as aesthetic minimalism. But his designs involve more than just objects. He also designs companies, ideas, and projects.


Duration: July 2016 - November 2016, Autostadt, Wolfsburg
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Photos: © Michael Jungblut